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Amazon Keyword Tool

The Role of Keyword Targeting:

Keyword density

This concept refers to the percentage or ratio of keywords within the overall volume of words that can be indexed within the whole Web page. Some companies and article marketing clients are particularly instructing writers to make sure the keyword density of the article is made ideal. In general, it is an unwritten rule or a strong recommendation from experts to make sure the keyword density is maintained at about 2% to 8%. This way, you can make sure that your article marketing output is well endowed and sprinkled with the most helpful and noticeable volume of keywords. Doing so would also help ensure a favorable and desired search engine ranking.

Keyword frequency

This concept is basically referring to the total number of times a particular keyword or keyword phrases are used not just within an article but within the entire website. As you know, online sites are not just consisting of article content. Usually, Website designs and pages consist of logos and brief descriptions of the content or of the subject or content to which the site is focused on. In general, the more frequently a keyword appears on the online site, the more likely any search engine would allot a high search engine ranking for that keyword.

Keyword prominence

The term keyword prominence is not widely known and practiced but it is one of the most needed. It refers to the way prominent keywords are strategically used inside the online site. As a recommendation, experts advise article marketers to put significant keywords within, near or at the beginning of the online page, or at the first sentence, title or within what is referred to as the meta tag.

Keyword proximity

The term refers to the proximity or closeness between keywords. With this regard, it is advisable that keywords be closer and more identical or synonymous with each other. For example, the keyword ‘search engine rankings, is proximate, close or equal to the keyword ‘rankings in search engine’. It would be advisable to use the two at the same time as operational keywords so that anyway online searchers make their queries, they would be able to arrive at the same result.

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